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Click the play button below on the video to begin.
Do you want to build a highly-lucrative career teaching YOUR life’s story and how-to strategies for success in any field through writing, speaking, seminars, coaching and online programs?
YOU can become the next authority in your field or on ANY TOPIC you want to teach. All you have to do is learn to position, promote and get paid like an expert. I’ll show you how in this FREE video series.
In this video I’ll teach you 5 game-changing expert strategies that helped me start from scratch and earn $4.6 million in 24 months. You’ll learn all about the “expert empire” space, how experts make money, common myths, and innovative ideas for authors, speakers, coaches, seminar leaders, and online marketers.
Admission: The first 25 minutes covers my story and the expert industry, then I get to the five strategies. I figured people would want to know – otherwise they wouldn’t believe how insanely effective the strategies are. You can skip my story and industry overview if you don’t care. (But people said it’s kind of inspiring so I’d let it ride).
Post any comments or questions below. I’ll PERSONALLY reply to as many as I can.
– Brendon Burchard
Founder, Experts Academy
ps. Also, below the video is my famous “Shotgun Licensing Letter” and $25,000 speaking “one-sheet.” I reference them in this video and said you had to optin to access them. But you’re already here, so enjoy!
5 Secret Strategies of a Millionaire Expert
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NOW….HERE’S YOUR FREE RESOURCES
“Shotgun Licensing Letter”
Here’s a letter I use to kickoff a conversation with a major corporation to get them to a licensing deal. If you watched Video #1 you know the power of this. Basically, I write an ebook based on something a major company is talking about, I get someone on “the inside” to write a testimonial for it, then I send this letter to the top brass (usually a VP of HR). The goal is to get them on the phone and agree to post and distribute the ebook, paying me everytime it’s downloaded. Basically, the ebook is free for their people to download but the company pays me every time someone downloads it. One of my favorite secret “expert strategies.” Here’s the reason this letter works:
1. I align with them immediately and show appreciation of what they’re doing
2. I point out a problem. (”There’s concern that not enough of your people know how to…”
3. I give a solution. (The “whitepaper” aka ebook)
4. I show a testimonial. (Any testimonial will do, but a testimonial from someone inside the company is priceless).
5. I offer to let their employees access it for free. (Though obviously I tell the company they have to “sponsor” or “license” it from me so that their employees can access it).
6. I ask for a call. (Nothing better than talking to people live these days. Add value on the call and they’ll love you).
I’ll be teaching you a lot more of this stuff in coming days. In the meantime, right click here to download the letter.
“Speaking Onesheet for Campaign Cannon”
There’s a myth that onesheets are the end-all-be-all to getting booked as a speaker. You send these out and BAM you get booked for speeches. As you learned in Video #1, that’s just not true. My secret strategy is to send this out once a week to executives and event planners interested in my topic ALONG WITH an article I’ve written, and a cover letter with links to videos and so much more. (Watch Video #1 if you don’t know what I’m talking about). However, everyone asks for my onesheet so I thought I’d just give it to you free. Right click here to download the exact onesheet I use with my speaking “campaign cannon” discussed in Video #1. (It’s a bigger file, 5mb, so give it time to load).
Here’s why the one-sheet works:
1. Lead with the topic and defining it.
2. Clearly describes benefits and what I speak about.
3. Speaking photos portray authority, likability and audience engagement.
4. Testimonials.
More training coming your way. Tell me what you think by posting a comment below.
– Brendon
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