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How do highly-paid experts “chunk” their information to make it clear (and valuable)?
What is the FRAMEWORK you must follow to build your own “expert empire” through books, speeches, seminars and online programs?
This video has the answers.
Post comments below and I’ll reply to as many as I can personally.
– Brendon
The Expert’s BLUEPRINT, Part I
Like this? Then you’ll love the Experts Academy program. I’m about to launch it so watch your email. It’s been undercover and unavailable to most people… until now. More soon – Brendon
Like this stuff? If you’ve never received an email from me, enter your email below and I’ll send you more FREE training.
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Again, amazing stuff Brendon.
I don’t know if you already said this or if you’re even checking out the new comments but, who was your first marketing mentor?
I can relate 1000% to the way you got started, went broke and working from your girl’s apartment, I’m at a point VERY similar although I already went all in with a mentor and currently struggling to maintain above debt.
Anyway, thanks again for all these videos, there is something that is changing already in my mindset from watching them.
Sergio
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Hey Brendon,
I enjoy big time the materials you share with us.
I started my own blog a month ago and I have the fabulous number of 29 folowers, including some of my friends.
I’m setting up a live seminar.
However, the thing I dont get here, is how do we sell when we haven’t made 4 millions in 2 years, and when we havent really got to this point. how can we sell ourselves at the begining?I see that every of you guru guys, are always underlining your success in the sales videos.
But HOW DID YOU REALLY START when you had nothing to show as achievement? That’s what I’d really like to know.
What did you tell your prospects at that time to make them buy?I hope I get an answer from you, Brendon. Cause you certainly have the answer.
Thanks in advance, and best of luck with your new launch.Andra
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Hi Brendon,
It’s awesome how you give away all these information and tips. I do wish I could get some of that authority you exude when you are “on platform”. It has made me re-think on what tangent my career should be moving into. I have been in the training and development field for more than 15 years and have been creating programs left and right, but, didn’t manage to maintain a library on them. I do have bits and pieces saved.
I have some questions, though…in training, we do not necessarily reinvent the wheel. Rather we put together ideas from different sources to create programs. How do you position yourself then when your material is derived from different people and different sources? Can you really claim it as yours when ideas originate from others? How not to infringe on others copyrights?
Hope you can share your thoughts on these. Thanks for your generosity and more power! -
thank you very much for this. You did not have to give this free content. I will meet you personally soon.
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Hi Brendon,
Thank you for these amazing videos! I am a professional speaker, certified coach and trainer. Due to circumstance, I find myself with two niches – young leaders and yoga entrepreneurs – teaching similar principles on leadership and business development. I am also being offered coaching and training opportunities with small business CEOs. While I lack the contacts, momentum, and expertise to focus on this niche right now, today, this is ultimately where I see my business will head.
I hear what you’re saying about the importance of choosing a customer base, and would very much like to do that. However, I’m just starting to get some good momentum with the first two and feel they will be my training ground and credibility to be successful in the small business CEO world.
How would you suggest I focus?
Thank you very much for your advice!
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Brendon,
I would like to thank you for your amazing training. So many times, we take for granted what we know, and then we hear a message like yours, and it inspires us to actually do something. I too am a lifelong fan of Tony Robbins, but your content, and your message is more actionable to me.I am the final stages of prelaunch of my products, and am shooting video now. Do you use a teleprompter, or how do you keep your self on track? I have actually built a complete working teleprompter, spent $$ on lighting, backdrops and audio equiptment – but I can’t quite get it to your level – I am awed by your message and the quality of your videos. Any tips?
Rob
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Brendon – I have two websites.
Book site
http://www.kisstheorygoodbye.comTraining and consulting site
http://www.bobprosen.comI’m going to convert them to WORD PRESS but before doing so I would like your advice on whether or not I need two sites and if so why? If not, how do you recommend folding them into one site?
My main business is training and speaking. I’ve been doing this for ten years and the book has been one of many tools that I use to build my reputation and main business.
Many thanks for your counsel.
Bob
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Hi Brendon,
Great videos, I have a Vendor Finance business in Australia, I have written a manual called The Aussie Wrapper’s Complete guide, I was wondering if you could check my site out if you can, as my sales have been very low lately.
Thanks for your time.
Paul Zalitis.
P.S. Keep up the great work. -
Hi, Brendon. Your videos are amazing. Thank you very much for sharing a this info. It’s quite a lot to take in. But you’re making me think hard, and I’m loving it. I will definitely come back for more. Best wishes to you, Ivee Olivares, http://www.pure-inspirational-thoughts.com
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Hey Brendon,
Can you tell me how you set up the ebook campaign for organizations?
I understand the licensing but:1. What server does the ebook sit on for downloading? (theirs or yours)
2. How do you monitor downloads for payment by the organization or is it somehow done automatically with each download?I love the idea and these steps will help me “seal the deal”.
Thank you for everything you do and are!
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Hi Brendon,
I really like your videos because I found very usefull information that I havent thought about it before although, my objective is different than as trainer or author. I want to get an internship at Coca Cola and for this I have to be distinctive as the brand itself, so I thought that the parts with sending 8 articles and the framework are really great ideas in order to promote my self as the best candidate for the position. However, I am not really sure how exactly I should use the framework and neither the articles. Since I will graduate soon, my knowledge in marketing is not really at an expert level and for sure that Coca Cola has already its experts. So, do you have any suggestions on how to use the articles and the framework for my job application?
Thank you in anticipation for your answer.Best regards,
Mihaela -
Brendon,
Again, the quality of the content is top-shelf! Not an ounce of fluff to be found in the message or delivery. Truly great stuff that can’t help but make a difference if acted upon.
Doug
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Brendon,
Awesome…really helped me ” compartmentalize” some things that I have had a tendency to be “vague” on.
Beautiful stuff!
David
Change the way you live, work and play
http://www.theflowzone.net -
PLEASE DO NOT DELETE THESE VIDEOS! IM BEGGING YOU! LOL
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Hi Brendon.
Your videos are awesome, and every single one of them have changed my point of view on many things. Thank you so much!
My question for you is, can we do a business in any area, and be highly lucrative? Like I mean, areas of expertise that require a lot of studying, research etc. Let’s say for example, become a guru on selling real estate, and maybe do a coaching business on that.
Is that highly lucrative? Or maybe I have to ask, how do I know if my area of expertise is lucrative or not?
Thanks a lot!
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This one really impacted me deeply. I will go back to this a few times.
I wish we could spend some time together one-on-one!
Blessings,
DK
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Hi, you mentioned the legal aspects of selling information and possible trouble with the FTC. I would like to know more about basic precautions a person could take so they don’t get into legal trouble when starting out. I’m just starting up a business and have heard several horror stories about people starting out, getting successful and then being sued by the FTC.
I loved your video series. It was so valuable. Thank you so much.
Janae -
Brendon
Thank-you for this information.
This is so simple. This is what I always did. I organize, maybe over organize, in other aspects of my life, but make a plan, step A to Z and follow it, adapt to new situations, new plan, follow it, adapt, change plan and follow, etc.
Internet marketing is so new to me I somehow missed the point that I can use a plan. I felt like I was dangling off a cliff looking for the next fingerhold to grab onto.
Your videos tell me that I have SOME knowledge here, I just need to know how to use it.
Someone once said, Ïf someone would just tell me what to do I would follow them and get things done. They were talking about housework, but framework is the same for any topic.
Thanks
Claudia -
Thanks, Brendon. This is great. No wonder this is called an experts academy.
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Great video! Valuable content!
Thanks Brendon! Thanks to Frank Kern for telling me about your video as well. Awesome stuff!
Joel Ferrer
http://www.Pocket8KaWeek.com -
DUDE – QUESTIONS and a REQUEST FOR YOU BELOW!
Love this information – so clear – in just a few minutes I got the 3 to 5 juicy nuggets I can share – usually I have too much info and realize people can only retain 3 to 5 things. Thank you!
I launch my book, “Why Marry A Millionaire? Just Be One!” Subtitle is” “And while you’re at it, change the world!” June 8th – whew! WHO DO YOU RECOMMEND – to create my campaign, copy, emails that convert? I have top endorsements from Harv Eker, Mark V Hansen, Bob Allen, Byron Katie, Kelly Ripa, and am getting one from Arielle Ford, Cynthia Kersey, Ed Begley JR, and I STAR IN A TV SERIES with KELLY RIPA (Regis and Kelly) I coach women inventors how to bring products to HSN. She talked about the book, while introducing me on the show! Would you please donate one ticket for my sweepstake bonus? It’d be awesome!
I am an expert as I brought The Tingler head massager to market and hold patents on it – I went from 10k debt to make millions in a few years. So I have the rags to riches story – and I understand everything it takes to bring a product to market and have a lot of effective pitching, sales and marketing strategies – would make an awesome live event!
My questions are about best, fastest to implement strategies that I can use now to be a #1 NY Times best seller? I have potentially 100 JV partners, email can be sent to millions, open to more! Have a PR campaign, hired a team to reach bloggers, articles, SEO, social media, targeted campaign to FB and Twitter women entrepreneurs, doing free teleseminar/webinars to all my jv partner’s lists with huge value, doing an ask campaign to know what they want, recording calls to create a product, upselling a coaching program which I outsourced so I have 100 coaches, call center, 30 minute free coaching session… what else can I do?
Can I send copy to you for endorsement? Are you open to offer a high ticket item to one lucky winner when I do my bonus sweepstakes? Please! ;0)
How can i inspire corporations to sponsor the marketing of this book that is targeted to women 25 to 54, entrepreneurs, work at home moms?
Thanks wendy
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OMG, Brendon!
I almost think I could do this!!:-) Just saw the fourth video… I do have a circle of associates that could do the cross marketing… None of us have thought of that! Still trying to figure out my primary expertise, but, you have given me a sense of excitement and anticipation that I haven’t had in quite a while!
Thanks
from another future seminar attendee
Alice -
Brendon,
Thanks so much for your outstanding training. Being an author of a book called Connecting With Your Teen, I didn’t realize that I was making framework for my concepts and ideas.
I thank you 1000% for sharing your game plan to make people successful, and I know that God will bless you indeed because you are working on service.
I didn’t know that we live in the same area of Portland Oregon. I hope one day our paths will meet, thanks for your outstanding feedback and may God bless you and yours.
Warmest Regards,
Dr. John Oda
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since 10years iam softskills trainer.i came to know about brendon through tony robbins.Last year brendon shared some techniques i applied it.i have measurable results.Then i lainched my site http://getamazinnggrades.com i got fantastic response.Thanks brendon
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hey,roshan great to know u earn more then ur teachers.i want to contact you.your website and e mail id.,Could u give me…my id prims_dreams@yahoo.com.thanks
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Brendon,
Great idea with the homework. As I wrote my answers, I realized that I may have had some of the same answers as other experts. So my question is, in order to be a successful expert, don’t we need to somehow differentiate ourselves from others?
Thanks!
Cindy-
Cindy, I’ve thought about the question you ask as well because I also want to differentiate. After spending a lot of time thinking about it, I came to the following realization:
I’ve always been interested in learning things and have realized that the things I’ve come to understand were presented to me several times in different formats prior to me absorbing them. Many of the authors I read write about the same principles, but their choices in the way they communicate this knowledge greatly impacts how prone I am to incorporate it into my being. I may have an “Ah Ha!” moment the sixth time I’ve heard something simply because of the way that sixth person presented it. Then I usually realize that I’ve heard it before and it just didn’t resonate because of the way it was presented or because of the person presenting it.
So the bottom line is that you are a unique being and that means that even if you’re teaching things that many others teach, your message will reach people that other teachers can’t because it’s coming through you.
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Brendon, your explanation of frameworks was easy to follow and understand. Thanks for sharing the specific categories of topics to consider. This will make building frameworks lucrative and provide valuable information to others. I thank you, again.
Short critique: (1) Not everyone has people asking them to share information because they have changed jobs, industries or just completed a new level so they are unknown as an expert in that field. For example, they have given out business cards that identify them under an old classification. How do they pass this new level of information to their established or old acquaintances? (2) Pricing is important, how do speakers index themselves? -
Hey Brendan,
Once again amazing!
Question: What if you already have a blog with content, do you recommend removing it and focus on promoting your current message, framework and organized philosophy? What do you think about going back and editing your blog to make it framework friendly?
Cassandra Russell
Creativity Prescriptions ~ Creative Coaching
http://www.cassandrarussell.typepad.com -
Thank you so much Brendon,
You fed my soul!
I feel alive now & I know I have a story to share & inspire people with.
Gotta package that baby & get it out there!
Holding my first Event day after tomorrow actually, to begin where I am, with what I have, NOW.
Then I’ll learn more as I do, (I guess?)
I like the way you simplified picking your niche.
Cool. Keep doing good…Bless you.
Thank you,
Kindest,
Poppie -
Hi Brendon
With all said on your videos to date – I can see that you’re a pretty good speaker. Did you also take public speaking lessons while you were starting out?
Philip.
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Thanks Brendon,
A great wake up call to get all of the information and lessons I have learnt, expand on them and get them into a framework. Thanks the process is underway.Bill
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Brendon,
Hello from Whitefish, MT!
I do have a question about clarity. I have alot of passion and my focus seems to change daily. I use a book as a bookmark (you can relate?) Do you have any advice on how to weed through so many subjects, and deciding on where to focus the message? Even better, finding a way to tie them together with common thread?
I really appreciate your message. Thank you for all your time and energy.
Erin -
love the questions…I would have to begin from the last question – 3-5 tips for living a good life as my journey has taken me through this pathway – filled with wonder, challenge, magic, insights, nostalgia – a journey which I feel I can share with others…happily as where I am now is the manifestation of what I have done or not done
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Hi Brendon
yet another tasteful video – jammed full of delicious detail – and mind blowing expansive stuff – yet so practical.Question – can you concentrate on more than area – or once you decide on a niche are you bolted to it – how can you do both?
Thanks
Christine
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Hi Brendon
I needed a coach thank you so much.I had a disciplinary hearing this morning in my car Jie !it was tough…Believe it or not I screamed at myself
something like …So Maria tell me how long are you going to continue dreaming?You have what it takes what is wrong with you? Who are you blaming? Wake up!!!!and smell the coffee to be broke and have a gift to
share where you can even get paid for it???? As a motivational speaker,a teacher and author specialising in woman and school children i already
created my brand people know me now I battle to create a website or shall I say progrestinate sitting in a 9 to 5 Job when people out there need my information????Jie I am so!!!mad at my self i don’t condemn myself but Jie!!i must DECIDE.Thank you for the homework i am going to send it to you to mark it….
Heh i many times want to pinch myself when i see motivational speakers been successful in what I am good at.Heh !!I just told myself to keep quiet
and act because I almost wanted to justify my progrestination again??Thank you Brendon my dream is to move to San Diego from South Africa
because I see that is the place where it happens many seminars are held
in this placeLet me quickly say this to myself….Ok Maria nice words Brendon is impress
Now What?i suggest you start working…..Cheers Brendon
God Bless before I start shouting again -
WOW and Thank You! I am a very visual person, so this framework concept you just laid out launched me forward so fast on how I can visually depict to potential clients the “essence” of my coaching…and the homework!!! again…WOW! these are the questions I am answering all the time…by simply seeing it laid out as you presented it has my confidence soaring…I CAN write about this now…..One question, what if I am not too excited about sharing my WOE? I am very thankful for my journey because it has certainly brought me to who and where I am today. I appreciate everything that happened, I just feel some hesitation to be talking about it…Right now I feel so much GRATITUDE for and towards you and I thank God right now for our paths crossing when they did…it is always Divine Order…Thank you Brendon!
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Thanks for replying me Brendon…
so you reached this level all by yourself, you didn’t join some colleges or universities to gain your knowledge!!!
i know that expert field is on going studying, searching and self improving skill that never ends or stops in certain point!, so i would love to know how many years have you spent approximately to gain a satisfied knowledge and be intellectual and highly sophisticated to be called an expert??????
how much effort did you put on this field regarding searching and studying??? how many hours a day you spent on this??? so i can roughly sketch my future plan
i am so much inspired by you! i believe that only smart thinking people could afford this!
i tried to contact you by email provided on your official website but nobody replied me so far!!!! i really want to start my journey and dive in to this field as i believe its my passion! i have some questions but i wonder how i can contact you Brendon. Can you guide me through my process of developing and lead me to the right resources and techniques??? i would be more than grateful!
Regards,
Noura -
Brendon,
I am going to be launching my new career on January 4th 2011. I will be working up to the launch in the meantime. You will soon be on stage with me next year during Phase One of the Seven Phase Empire. Thank you for all your incredible insights and looking forward to being even goofier than you:)!!! Till then,Respectfully in TRUTH,
Chief Crazy Captain Christo
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Brendon, thank you for your answer about how you told your story before you reached the “riches” stage of rags-to-riches.
You have answered EVERYONE’S questions here on your blog. SO MANY people are missing out on this opportunity! I mean, FREE CONSULTING and ACCESS to Brendon Burchard…right here on his blog!!! Holy crap, that is HUGE.
When else would we get this chance? (HINT: ASK BRENDON YOUR QUESTIONS NOW, PEOPLE!) Brendon, I think you are great for doing this. It plays into your launch BEAUTIFULLY, because you’ve really given your all on this, and it’s crystal clear that you bring a SHIT TON of value.
Awesome.
Thank you Brendon. Again, you ROCK.
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I’m going to action the homework that you requested us to do. It’s an eye opener for me to see the areas that I find challenging.
This is a fab oppotunity to be coached from one of the best.
I look forward to more videosRegards Haana
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That was amazing Brendon!
i have one little question for you!
at what age you decided to become an expert????? and how many years it takes you to reach this level???? what were your studying and searching patterns???Regards,
Noura -
Hi Brendon,
Absolutely exceptional and valuable information you’ve provided! Thank you so much for sharing it all!
I would love to know how you learned to be so natural and engaging in front of the camera. Do you have any tips you can provide in this area. Do you use a prompter to guide you?
Looking forward to the next video!
Beverly
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Hi Brendan,
Gosh – the 3-5 tips exercise really got me thinking in a high quality way – its not easy to trot out pat answers to those kind of questions. Like your earlier videos, it made me realise that I can do a far better job in terms of how I portray myself to my clients. Thanks for all the useful tips so far! -
Dear Brendon, when I read the stories about becoming a successful consultant I start to think “what knowledge do I have that people can pay me for?”. The answer is “I don’t know!”.
Most people who pay for consulting want to become reach. I am dead broke. 2 months ago filled a bankruptcy. Over 14 months do not have any job and have no source of income. Is it what people want to learn how to come to this point? I was going through two immigrations and one thing I could do is surviving in different situations. Stop! Probably, it is what I can share? -
Hi Brendon,
We do have to set our own self interest a side and really look at what would serve our customers interests the most. Understanding their needs can answer many a question on what service or product to provide and the value we need to add to it. Thank you for asking the questions in the Homework. Our answers are potentially showing our expertise. -
Brendon,
Thanks for the training. It did get my brain going and looking at the areas I skipped, overlooked, or got stucked.
After looking at this video I see exactly where my framework is. I do still have to refine my step to step process so it is easy to follow and doable then I have to create the products. That is the area where I will need some more guidance. Will this training series include these?
Thanks again. I am again looking forward to learning more.
Sandra
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Thanks for your continuing to share your expertise in building a empire that empowers .Dr Bob Graykowski
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The framework information has provided an illuminating reveal on my path to creating a process of serving my community as a business alliance facilitator. I have hundreds of files in electronic and physical data on my subject, but I don’t have a clear, concise framework to transfer my message. I’m still struggling with a laser targeted, well defined group or a wide “one-size-fits-all” approach. I believe every business owner needs help in the marketing of their services, its a problem of too much opportunity.
My question is this; how were you able to synthesize your first message into a physical framework/product that you could provide to your target market. Did you do all this on your own? Did you get help with the design and organization of the material? And how did you determine you ideal customer would accept your message as something they needed and were able to see the inherent value?
Thanks!
Todd
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Thanks Brendon… sensational stuff. keep it up… waiting for the next video
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Brendon, Your video is packed with very useful information that every person can begin using right now. Your generosity is amazing.
I’m a long time fan of Tony Robbins, but in all Truth, I find your information more useful. Tony is a great motivator for change, but you have the Map!
Example: I know where I want to go, but am afraid to begin because I do not know how to get there—Tony gets me in the car and driving, but you show up with the map including turn by turn directions! You Are Making a Huge Difference. Thank you. -
Thank you, Brendon. Enjoying this series. Workstream I is certainly clear and I look forward to the promotion part in # II – getting the word out is really tough. The $$ to buy an mailing initial list, FB ad, or Google ad don’t exist, and many JV partners are closed door – how do I reach school music teachers for real? Check out the survey I’m using to build my materials (see website).
Thanks, again. Until the next instalment…
Stephen
http://www.stephenpbrown.com/LPOsurveyINTRO.htm -
Great Job Brendon,you practise what you preach!More stimulating assignment
(homework)please to close the knowing-doing gap.
Gunther -
Brendon – I wrote you last week about my desire to build a business around life extension and exceptional health. I also expressed to you my concern that if I spent a large portion of my time marketing my business that I would be cheating my customers in content development.
My question to you. What three to five tips could you provide me with finding someone who wants to market health information but would have someone else provide the content?
Thank you,
John Bonifant
Medical solutions -
Brendon,
The value you have given is incredible! The homework is perfect for the stage of life that I am currently in. Thank you for everything.
I look forward to meeting with you in the future,Your friend,
James -
Hey Brendon,
You bring incredible value with each of your videos. I watch them several times. You need to pack them into the DVD for selling (if you didn’t it yet).
Regarding the video #4 about the frameworks – I think that each of us has sort of frameworks in our heads, but the problem is to synthesize and systematize them in the way, where it goes along with current trends. To become prospective with it, I think that this is the biggest challenge.
Could you please tell me what was your biggest challenge (in terms of your approach and in creating of frameworks) when you started out in the expert field?
Thank you for all you do!
Ivo -
Great Videos, Brendon. You’re a breath of fresh air!
Thanks Jennifer for your insight into what Expert’s Academy is all about.
To Marcus,
If you think cancer is “not a threat” then your two years have clearly been wasted. How amazing that medical science and global commercial interest with all of their resources and capital have yet to discover a breakthrough, but a guy peddling an infoproduct has figured it all out just by talking to a bunch of healing hands and herb hawking charlatans…and for just $197.97 we too can discover the ancient secret cure! It would be hilarious if it wasn’t for the fact that so many desperate people will most likely be taken in by such claptrap.
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Brendon – I feel a sense of completion through your past 2 videos. Your teaching (for free) is priceless beyond what anyone could comprehend. Through these steps I feel much more confident and excited about trying to attend your Experts Academy. These videos are preparing the ground work for a successful attendance of that event. ***when is your next event?** This is just my opinion. The one thing I have learned is to build a solid base from which to add knowledge. Without a base you stumble much longer than you otherwise would if you build the base. THANK YOU for helping to build the base!!!
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Brendon,
You are INSANELY awesome! I had never heard your name until this video series because I’m new to internet marketing and the whole “create your own product” thing.
Here’s my question:
What if you’re in a JO.B. making just enough money to provide a decent life style for your family…and you’ve actually done a few speaking engagements (probably about 20-25) for various functions…and you have so much to offer the world in terms of encouragement, motivation, sales related material (because you’re one of the top in the world at what you do)…but you don’t know where to start OR you’re afraid of breaking out from your 19 years of dedication with the same company?
Where do you start? A book? Doing speaking engagements when possible and recording it for info products? Or am I even close?
And no I could never say these bragadocious things about myself…lol! It’s my husband. He is one of the most brilliant, awesome guys I’ve ever known (our 19th anniversary is TODAY!). I am in the process of creating my own info product, but as excited as I am about my product, HE is the one that I have always know is worth SO much more than a couple hundred thousand a year.
People are amazed at some of the “stuff” that comes out of him when he gets on a roll (teaching them how to do better in their jobs, as a father, etc. I’ve seen it for years, and I don’t think he really gets it…his true potential. But I know it has to be his decision.
Is it possible to begin “something” and still continue to work your J.O.B.?
I can’t even imagine if he could sit down for a couple of hours with someone like you and say, “Tell me what to do!”Thanks for your teaching style, for understanding the beautiful principle of “Give and it shall be given unto you.”
As I said, you are INSANELY awesome and I just love you!
Connie
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Finally someone who understands that true engagement comes with the listener understanding how they can implement. You focus on success rather than emotion. The point of all this is “I got success” rather than “You got my money”. You remind us that having tools doesn’t make you a builder. Having the blueprints doesn’t make you a builder. Having building materials doesn’t make you a builder. You have to get out of bed and have the confidence to go build something. If you don’t feel “I can do”, you can’t do. You uniquely focus on feeling the sensibility of your blueprint to build success. When will the next video be out?
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This is the solid information I have been looking for – thank you for your unselfish service and clarifying issues so succinctly.
I have learned a thing or two in my 63 years through observation and believe I have a good message – which is, no matter the issue, one can indeed succeed if one takes the time to learn, seek, and implement the answers by trusting that inner voice (as success means different things to different people).
You have helped crystalized my thoughts in a more orderly fashion and for that I am most appreciative. I know I have much thinking and marketing work still ahead of me but – thank you for the direction!! I look forward to your next videos and hopefully attending one of your seminars in person someday.
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Hey Brendon loving this
re the infrastructure, how do you recommend we do this when funds are low and income is not enough at the start to really be able to pay much for this.
Outsourcing is one way but can add up and you have to be sure youre connecting with the right person before entrusting a part of your business with them .
I know I need a doer in my business as I am the entrepreneur ideas guy , I need a techhie, an organiser and a PA doer type person but do i invest in them and hope I make the moeny to pay for it or wait or what? -
Hey Brendon loving this
re the infrastructure, how do you recommend we do this when funds are low and income is not enough at the start to really be able to pay much for this.
Outsourcing is one way but can add up and you have to be sure youre connecting with the right person before entrusting a part of your business with them . -
Thanks Brendon,
THis has been a “light bulb” moment.
Waiting for the next video.
Warm regards
Graham -
Thanks for the video. Very useful. How do you find out what your market really want? If you put out a survey, and are just not getting many responses back then what else can you do? How do you get your mailing list to start talking to you? They sign up to webinars, and buy things, but are not sharing what they want. Any thoughts? Thanks in advance.
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Hey Brendon. Greetings from New Zealand! You and your wife will have to come visit us sometime! My question relates to my work teaching students how to pass exams. ( http://www.passingexams.co.nz ) I have created a 5-step approach to revise for exams, the moment you sit down at your study desk. I have synthesized and systemetized meta-cognitive knowledge and performance psychology into a very powerful approach. While I have got an international brand to promote the framework (a book: Passing Exams for Dummies), the material is not selling to students in any significant way. What steps would you say I am missing? Understanding their buying behaviour – perhaps? Any suggestions would be greatly appreciated!
Patrick Sherratt -
Hi Brendon,
I received your shared video firstly from Brain Tracy’s newsletter then I loved each clip very much. As a master trainer, I am optimizing a functionalist coaching program to help about 100 operational colleagues. About 30 coaches are expecting to receive my better-designed coaching materials,tools and aids. I found the most challenging part is to finding their passion on this coaching since it is not related to their incentive scheme and work objectives directly (maybe my wrong assumption that business people is always motivated by money and reward). Now I regnized that we need to dig out more on their daily operation behavior and working pattern so as to define their “key value levers” without this money scheme (Senior manager are always hating to increase the coaching budget). The time pressure itself has negative impact from the very beginning of our design as well. How to manage the time seems to be linked with re-prioritize their “key value” system of operation. I am quite sure your “S3″ framework is also a great drive for me to take right action and work a solution out finally.
Thanks a lot for your wonderful sharing!
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Hi Brendon,
I’m loving the series and already thinking about how I can transform my life. A have a quick question.. what happens if you don’t have a woe to win story to base your brand on? It sounds like if you don’t have such a story it’s hard to position yourself as an expert. I’m still working to on my woe to win but want to position myself as an expert right now, anyway to do this? -
Hi Brendon,
I thought I’d share my “right off the top of my head” answers to your “homework exercise” questions here on your blog, and I think I’ll turn each of these basic outlines into an article on my blog later, as well.
Who knows? Maybe they will help someone here, provide them with more ideas for their own “framework,” or just inspire someone to succeed.
What are your top 3 to 5 tips for succeeding in:
- life in general?
1. Be yourself
2. Be honest
3. Do unto others as you’d like others to do for you- relationships?
1. Be honest
2. Communicate
3. Share the load
4. Compromise- leading others?
1. Don’t expect/ask others to do anything you wouldn’t do yourself
2. Do things WITH your group instead of setting yourself up as a “all watch and no do” leader
3. Reward good works
4. Pay attention/listen to others
5. Be honest
6. Remember: No one can lead without followers, so followers are VERY important- business?
1. Be honest
2. Offer value
3. Treat customers well
4. Sell something people want to buy
5. Sell a lot of it- marketing?
1. Be able to reach a significant number of prospective buyers
2. offer but don’t PUSH people to buy
3. Show the good and bad of a product and let the BUYER decide
4. Market products with REAL value- sales?
1. Be compassionate to your buyer’s situation
2. Know your product cold
3. Know your buyer’s wants/needs/desires that match the product you’re offering
4. Let the BUYER make the decision to buy
5. Don’t make buyers feel they were PUSHED to make a purchase — they’ll never buy from you again- your industry?
1. Always be writing
2. Actually submit/sell your work
3. Follow proven blueprints and guidelines
4. Know how to market your work
5. Talk with readers to know what they want you to write- in school?
1. Get plenty of sleep
2. Pay attention to lectures
3. Read lesson material
4. Do lessons/exercises- at health and fitness?
1. Let your body lead you – it knows what it needs
2. Actually pay attention to your body – it’s the “natural” you and nothing about it is “shameful, ugly, or wrong.”
3. Don’t “overdo” – a little each day is plenty
4. Don’t give up
5. Synthetic pills and medicines aren’t the only way to change/heal/grow- at finding your purpose?
1. Realize that your purpose isn’t something you can do NOW and be done with – it is accomplished through living every single day of your life
2. Pay attention to what you LOVE to do and what you’re GOOD at already
3. Your purpose is something you achieve “by example” – you lead by example through living your day to day life- at living a good life?
1. Be honest and live with integrity
2. Lead by example
3. Think for yourself
4. Don’t be afraid to be YOU
5. Embrace your dreams and go for themThanks for extending the exercise.
Tina
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EXACTLY Brendon,
So you see(lol), I’ve a inspiration story as well as the HOW To… – I’m in an online marketer and I build websites and sell them. Creating VALUE is all that matters really..
These video’s are long, I’ve slow speed, it would be awesome if we could have the powerpoint presentations to download and take a look at..
BTW, That was a quick reply – Best of luck man! you ROCK!
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Brendon, your ability is impressive as . . . hello! It’s one thing to be an apparent ‘knowledge sponge’ – but you truly appear to be a walking encyclopedia of practical knowledge. You are exceptional at getting this information across in very useful tidbits, providing both context and detail.
It is obvious that you have mastery of both macro and micro perspectives regarding the subjects on which you speak. Your delivered presentation is natural, meaningful and relevant. Great job.
Chunking, frameworks and other reduction/transference methods correlate well with the wisdom inherent to Sun Tsu’s precept of ‘Divide and conquer.” Excellent assignment too – many inherent implications pertaining to values. Just doing the assignment will enhance one’s understanding of self and of others.
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Hi Brendon, truly incredible stuff. Thank you for being, well, YOU.
Question for you: Can you talk a little bit about how you positioned yourself as an expert to get speaking gigs BEFORE you had your rags-to-riches/woe-to-win story?
Once again, thanks so much for this awesome free content.
Kindest regards,
Seth
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Hey Brendon,
I’m looking at all those videos that you’ve posted so far.. AMAZING VALUE! I’m really loving them a lot.
I’ll tell you a little bit about myself. I’m Roshan, and I’m 14 years old from India. Now, I’ve been doing internet marketing from 2 years now(Doing over $5-7k a month), and infact, I’m very good at it, not to brag, but I’m making more than my teachers do in school. I really admire you, I do want to be a EXPERT! A real guy who can Provide REAL Value! What are your thoughts? At my age, I cant really be at those Seminars to speak in front of thousands, but I can still do other things. Thing is, I’m not so good at teaching or maybe my english is not good.
What is easiest way to create quality information products? Would you mind telling me about the camera you’r using to shoot these quality videos?
Thanks a lot man and I look forward to hearing from you.
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Wow….
(I excuse by advance for my english)
this video was so great for me , I realize that I need to built the frame and than do the work.
my name is hagit and I am from Israel .
Thank you very much for the great information.
I would like to hear more
thank you and have a wonderful day!
Hagitחגית בן חמו | Hagit Ben-Hamo
מנכ”לית סגולת החשיבה| General Manager
קישורים עסקיים | שיווק | ייעוץ | הדרכה
Business Networking | Marketing | Consulating | Training
ת.ד. 11168 | Eilat| אילת | 88000
טל.| 972-8-6315741 | 972-52-4617161
info@sgulat.co.il | http://www.sgulat.co.il -
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Your success intrigues me. I have great respect for you. Maybe I’m not hungry enough to make your program work for me. I want to write more than I want to sell. I want my book to get in the hands of people who need it, but I don’t seem to be able to hook into your sales techniques. I know that’s me and not you, but I wanted to give you the courtesy of an honest response.
B. Lynn Goodwin
http://www.writeradvice.com
Author of You Want Me to Do WHAT? Journaling for Caregivers -
Brendan…another great training.
My question to you is: I’m trying to position myself as an expert in the field of Chinese medicine for post pregnancy women’s health and beauty…but my English is not very good. (I am from China)
How can I be seen as the expert if I’m making errors in my English as I explain my systems and frameworks?
Your advice is greatly appreciated.
Dr. Pauline Bao
You can watch a few of my ‘Post Pregnancy Acupressure Videos’ to see how ‘unexpert’ I sound because of my English language skills.
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Thanks Brendon… great stuff.
Tom
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I have been creating a nationwide mentorship program for training High School kids in the success principles, and helping them get scholarships for college. I have an initial framework that has allowed us to have over 2200 students sign up this year, and now need to create that next piece. This summer we will have over 40,000 in the program. What I got from what you said is really asking those questions of what they want, and need. I have been going from the perspective of what I think they want, instead of really asking them. The framework I am now putting together is how to take them from the free mentorship program to helping them move into our internship program. Meaning what steps are needed to get them from one program to the next with ease. Thanks for the video.
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Thanks Brendon
This is extremely helpful. I have traveled over the past 2 years around the world interviewing and meeting the greatest experts in regards to holistic natural cancer healing and have collected over 4 terrabite of footage from clinics, interviews and treatment options. Just a few weeks ago I have now started to accumulate all this information into a documentary and a membership site.As I have learned so much in this time it’s certainly clear to say that I have become an expert in this field. Now it’s just a matter of setting up some training videos and to find joint venture partners to teach people that cancer is not a threat, but a message we should listen to.
These videos came just in the perfect time.
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This sheds incredible light on what we need to do right now to be successful. You deliver incredible value with all of your content! Everyone that has ANY kind of dream or ambition to be wealthy or unique in any way NEEDS to go to Experts Academy.
From personal experience, Experts Academy has changed my life and ever since, I have been moving to incredible heights with my business, relationships, and personal development. There is not one person I know that does not need this training.
This is not a blow-smoke-up-your-ass seminar. This is only for the top echelon of achievers who can handle the abundance they will get from using and applying all of these innovative principles to their lives. This is also for people who want to serve the world to make it a better place, and make a difference with the wealth they achieve…

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